Style maven Stacy London coaches each woman on her fashion choices and under Stacy's tutelage she discovers what impact her choices are actually making in her life. At the beginning of each episode, viewers are given a glimpse at how defensive a woman dedicated to outrageous fashion can become when Stacy reveals how strangers on the street rate her style: either "Love, Lust or Run". Next, each woman strips off her hair extensions, wild clothes, and garish makeup in order to start with a blank slate. Stacy then guides each woman through a transformative make-under, which will dramatically change her look and allow her to channel what she really wants from the outside world. Episodes will culminate when Stacy again takes to the streets to ask strangers to rate the woman's transformed style as "Love" "Lust" or "Run."